A FOOD AFFAIR // BRAND DEVELOPMENT

A food affair is the brainchild of food enthusiast and Cordon Bleu-trained chef Reem Ayyash. It all started as a playful blog for a hobby, and it just took off from there. Reem’s blog evolved into a reference point for thousands of visitors, where everyday cooking and hosting experiences are shared. 

The design approach of A Food Affair seamlessly reflects the fresh and playful feel of Reem’s brand. The hand-drawn elements portray the home-made food prepared with love.  This methodology extends along all touch points, from branding to packaging used at live-cooking events.