PACKAGES OVERVIEW
BRAND IDENTITY DESIGN
You’re starting from scratch or evolving your company’s existing branding. You need direction and a toolkit of visual elements. Learn about my process.
Click + or item name for details.
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Worksheets with follow-up meeting to gain clarity on your background, goals, and audience. Survey of your existing materials and competitor branding. Presentation of moodboard visual examples for feedback. This research phase sets the direction for the design work to come.
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The cornerstone of your company’s visual identity. After completing research and establishing a direction with you, I’ll sketch and refine ideas until I have the best 3-4 logo concepts to present to you. Each concept will be applied to mock products to test how it would work in the “real world.” Your favorite solution will be selected and refined. Includes a final bundle of files suitable for every application, from print to web to promotional items and more, and unrestricted usage rights.
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Specifications for the colors in your logo, plus a secondary palette that coordinates. Pantone, CMYK, RGB, and hexidecimal codes provided.
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Recommendations for brand fonts, with examples of how to use them.
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Graphic shapes, lines, custom patterns, or other elements that flesh out your brand’s visual theme. Applied to mock applications to illustrate how they can be used.
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A multi-page document that describes the elements of your brand and ensures consistent communications. It includes usage rules and specs for the logo, color palette, typography, graphic elements, messaging, and any other elements unique to your brand.
BRAND REFRESH
You’d like to keep your current brand colors, fonts, and image style (or develop them later). You need only a more polished, better-crafted logo to represent your brand. Learn about my process.
Click + or item name for details.
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Meeting to gain clarity on your background, goals, and audience. Survey of your existing materials and competitor branding. Presentation of visual examples for feedback to set a design direction. This research phase sets the direction for the design work to come.iption text goes here
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The foundation of your company’s visual identity. After completing research and establishing a direction with you, I’ll sketch and refine ideas until I have the best 2-3 logo concepts to present to you. Each concept will be applied to mock products to test how it would work in the “real world.” Your favorite solution will be selected and refined. Includes a final bundle of files suitable for every application, from print to web to promotional items and more, and unrestricted usage rights.
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A sheet listing the specifications for the colors in your logo, used by print vendors and web developers to ensure your brand colors will match across different applications. Pantone, CMYK, RGB, and hexidecimal codes provided.
CUSTOM PACKAGES
More items can be added to the Packages listed here. Or you just might want some graphic design support.
Example of add-ons :
Business cards and letterhead
Brochures and info sheets
Signage
Social media post templates
Presentation templates
Invitation Design
Website Design
Design projects are flexible and vary client to client. Don’t worry if you don’t see exactly what you need listed here! Reach out to discuss your project, expectations, timeline and to receive a custom estimate.
Not sure? Reach out and let’s talk about it.