DONATE ME! // BRAND CAMPAIGN

Donate Me was created while I was at Leo Burnett in 2012.

The name of the campaign ‘Donate me’ reflects the whole idea in a simple and concise manner. Leo Burnett’s clients donated agency employees’ time to a good cause. Agency employees used their time helping charity groups prepare care packages for labor camps and assisted at schools for children with special needs.

An entire brand identity was created for this campaign. I was inspired by an actual sketch of Leo Burnett, the agency’s founder, as well as the agency’s corporate colors.