DUBAI DESIGN DISTRICT (D3) // LOGO DEVELOPMENT

Dubai Design District, alternatively known as d3, is a purpose-built community dedicated to promoting and nurturing emerging local talent, while also providing a creative home to established international design, luxury and fashion brands.

The logo was designed during my days at Leo Burnett. As Creative Director, I was a leading the team developing d3’s brand identity. The logotype is a simple alphanumeric play of ties blend perfectly with the concept of the concept of the community.